Mr Bezos is seen as a hero by some for taking on Mr Trump’s allies. But the fact that so much of the president’s ire is directed towards a CEO underlines the concentration of power in the hands of a few bosses.

Like oil magnate John D Rockefeller — to whom Mr Bezos is sometimes compared by critics — the techies’ wealth makes them targets.

Amazon has doubled its lobbying team in tacit validation of this. Competition policy could be the next battleground. Pushes into markets where regulatory consent matters, such as healthcare, have just become a little more difficult.

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